a-new-market-strategy

This will be an 800 word paper. The goal here is to develop a new market strategy that will include the following for Sephora in Saudi Arabia. This is a foreign market assessment. With Saudi Arabia being a tricky country for a U.S. based company to get into:

What is the overall market readiness for the cosmetic industry in Saudi Arabia?

Market Entry strategies that ultimately prove successful for Sephora cosmetics in Saudi Arabia?

Product or brand modification strategy?

Channel selection and development strategy?

 

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