Business Plan Idea will be attached Format Detailed Business Plan Outline 1.0 Executive Summary 1.1

Business Plan Idea will be attached

Format
Detailed Business Plan Outline
1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success

2.0 Company Summary
2.1 Company Ownership
2.2 Company History (for ongoing companies) or Start-up Plan (for new companies)
2.3 Company Locations and Facilities

3.0 Products and Services
3.1 Product and Service Description
3.2 Competitive Comparison
3.3 Sales Literature
3.4 Sourcing and Fulfillment
3.5 Technology
3.6 Future Products and Services

4.0 Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.2.1 Market Needs
4.2.2 Market Trends
4.2.3 Market Growth
4.3 Industry Analysis
4.3.1 Industry Participants
4.3.2 Distribution Patterns
4.3.3 Competition and Buying Patterns
4.3.4 Main Competitors

5.0 Strategy and Implementation Summary
5.1 Strategy Pyramids
5.2 Value Proposition
5.3 Competitive Edge (see an example)
5.4 Marketing Strategy
5.4.1 Positioning Statements
5.4.2 Pricing Strategy
5.4.3 Promotion Strategy
5.4.4 Distribution Patterns
5.4.5 Marketing Programs
5.5 Sales Strategy
5.5.1 Sales Forecast
5.5.2 Sales Programs
5.6 Strategic Alliances
5.7 Milestones

6.0 Management Summary
6.1 Organizational Structure
6.2 Management Team
6.3 Management Team Gaps
6.4 Personnel Plan

7.0 Financial Plan
7.1 Important Assumptions
7.2 Key Financial Indicators
7.3 Break-even Analysis
7.4 Projected Profit and Loss
7.5 Projected Cash Flow
7.6 Projected Balance Sheet
7.7 Business Ratios
7.8 Long-term Plan

8.0 Appendix

 

 

 

BUSINESS PLAN GRADING RUBRIC

Name:  

Elements 

Criteria  

Possible  Points 

Earned  Points 

Comments   

Executive Summary 

Introductory elements were included and completed correctly; including a detailed executive summary that thoroughly summarizes the business, etc.    

10

  

Company Description 

An overview of the company is provided which includes information regarding the reason for starting, basic activity, company focus, goods and/or services provided, primary customers, and location, etc.    

10

  

Market Analysis 

Provides complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors; explains how proposed product/service is distinct from others, etc.     

10

    

Organization & Management 

Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership; thorough explanation of how things will be accomplished, etc.    

10

   

Service or Product Line 

Product/Service was clearly discussed and included a complete line of product/service offerings and included reasoning for the selection; includes explanation of how your products will be competitive, etc.    

10

 

  

Marketing & Sales Management 

Marketing of the business was thoroughly discussed, including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotion, etc.    

10

  

Funding Request 

Funding requirement was outlined; including the amount requested, the time period, the type of funding etc.   

10

  

Financial Projections 

Financing strategies and concepts were discussed, including prospective financial data, short analysis of financial information, etc.   

10

  

Appendix 

This section included relevant information that may assist creditors in making lending decisions. It also contains the reference section.   

10

  

Writing & Grammar 

No writing mechanics errors; writing style is easy for reader to follow.   

10

  

 

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