carlsberg case

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Prepare a written analysis of 4 pages that uses the text and other credible sources as appropriate. Your group paper should have 1″ margins, be double spaced, and use APA formats for

  • topic and subtopic headings
  • citations
  • references

Your case must minimally address the following issues/questions:

  • Conduct an industry environment analysis. Is Carlsberg A/S in an attractive industry?
  • Identify the reasons for Carlsberg A/S’ mergers and acquisitions (M&As)? What type of the M&A strategy does Carlsberg A/S use?
  • Describe Carlsberg A/S’ international corporate-level strategy.
  • Integrating the results of the analysis, do you think Carlsberg A/S’ decision to go into the emerging markets is a good decision? Summarize your findings and propose recommendations that could improve Carlsberg A/S’ market performance in the industry.