CUNY Queens College Jetblue Strategic Analysis

by

Business Finance

Jetblue: Address the following points mentioned below in depth research paper:
III. Corporate Level Strategy Analysis for Jetblue

A. Identify corporate level strategy (i.e. related/unrelated diversification, vertical/horizontal integration, etc.)

B. Identify strategic business units/divisions

C. Analyze the relationship among the company’s businesses units/divisions

1. Do the business units’/divisions’ trade or exchange resources? Why? How?

2. Or, is the company just running a portfolio of investments? Explain.

IV. Business Level Strategy (i.e. cost leader, differentiation, focus)

A. Identify competitive strategies for each the business units/divisions.

B. Identify functional strategies that build competitive advantage through superior efficiency, quality, innovation, and customer responsiveness (Specifically: Finance, Operations, Human Resource Management, Marketing)

Write a scholarly paper of 5 pages in length (not including title and reference pages). Include resources.
✓ Use Times New Roman, 12-point font, double-spaced, with one-inch margins, with APA-formatted (references for all resources.
✓ Check and correct any spelling or grammatical errors in your document prior to submitting it for evaluation.