develop the remaining sections of a comprehensive international business plan for your selected…

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This assessment requires you to develop the remaining sections of a comprehensive international business plan for your selected organisation in the new Asian country target market. The final document should include a summary of your findings from Assessments 2 revised as necessary.

The aim is to do further research and analysis to recommend a market entry strategy that will enable the organisation to achieve its objectives in the new market. This includes:

• identifying market opportunities for the organisation’s products /services
• recommendations, if any, regarding product/service modification or adaptations required for market success
• market entry strategy options and recommendation for a preferred option
• marketing and R&D considerations
• recommendations regarding production
• international human resources management (HRM) issues and considerations

The assignment should be a maximum of 3000 words. It is strongly recommended to use headings/sub-headings to highlight changes in topic.

A suggested report structure is

• Executive Summary (a 2 page (maximum) summary of key findings, strategies and outcomes).
• Introduction to the report.
• Brief background to company and selected international country: ie brief, approx 2 page synopsis of Assessment 2
• Conclusions of SWOT analysis i.e., from Assessment 2
• Additional analysis reflecting your further country analysis (if any)
• Competitive strategy analysis (product/service)
• Market entry option analysis and preferred option recommendation
• Marketing and R&D considerations (including competitive strategy)
• Recommendations regarding production
• International HRM issues and considerations
• Conclusions
• References

Document Preview:

Executive summary, this paper aims at delivering the various attributes that are predominant in venturing into another market particularly India. First, there is a verge to incorporate various platforms that are needed in depicting the fact that entry into the Asian market encompasses both threats and opportunities to the business. BWS LIQUOR is aiming to enter the Indian market and it is incumbent upon the general manager to develop sound arguments regarding the economic impacts that are likely to be involved in the business, and the political and legal standings. Further, the social and cultural attributes involved should be taken into consideration, and so should the technological attributes, and the environmental factors that are likely to accrue as a result of entering the market. BWS LIQUOR should be on the forefront to make the proper analytical purview that will enable the realization of the set goals. As far as technology is concerned, the liquor industry in India has been through a transformative journey in becoming one of the leading liquor industries in the world and it is about time that BWS found its way into the Indian market. There are other attributes that are depicted to be affecting the environment and covering the issues that are seen on the context of fill industry and the overall SWOT analysis and PESTLE analysis to advise BWS on its attributive need to enter India. Introduction This report intends to clarify the different issues that are expected of the administration of BWS LIQUOR before entering into the Indian market. BWS LIQUOR is in the liquor business and it is without a doubt clear that the area is aggressive somewhat and wandering into India, where there is as of now an armada, will likely represent a few difficulties for the organization if proper analysis is not made before such a verge. All things considered, India is one of the quickly creating economies in Asia right now and it will be reasonable for BWS have a look at…

Attachments:

BWS.edited.docx

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