Monroe College T?ruCar Finding a Position in an Emerging Online Market Paper

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Business Finance

TruCar.in: Finding a Position in an Emerging Online Market

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  • What is the impact of Porter’s Five Forces model on the online car portal industry?
  • What is the consumer decision-making process for purchasing a car, and what is the role of online car websites in this process?
  • What bases for segmentation could be useful for TruCar to identify key market segments? What are the possible key target segments for TruCar?
  • What are the possible marketing strategies that TruCar can adopt to cement its position in the online car portal industry?