Select an FMCG organisation of your choice and give a brief introduction about the organisation…
Select an FMCG organisation of your choice and give a brief introduction about the organisation… | savvyessaywriters.org
TASK ONE
Select an FMCG organisation of your choice and give a brief introduction about the
organisation and three product categories it markets.
TASK TWO
Explain the roles, responsibilities and functions of marketing in the context of the selected
organisation.
TASK THREE
With reference to the selected organisation in task one, select one product/brand of your
choice and carry out a detailed analysis of the marketing mix elements and identify the key
unique features in its mix.
TASK FOUR
Briefly explain the “Consumer Buying Decision Process” with reference to the product you
have selected.
Attachments:
pcm-i-2020-as….pdf
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