Task Details: You are required to submit a Case Study Analysis on the following case, ‘Student… 1 answer below »
Task Details: You are required to submit a Case Study Analysis on the following case, ‘Student… 1 answer below » | savvyessaywriters.org
Task Details: You are required to submit a Case Study Analysis on the following case, ‘Student Housing Australia-Entering the Student Real Estate Market in Malaysia’. Using the Case Study your task is to critically assess the key issues that may have in the past and might have in the future impact on the success of Student Housing Australia’s Internationalisation Strategy. Issues worth consideration might include strategy,structure and modes of entry, environmental issues and organisational issues such as people, procedures and processes. Length: 3000 Words
Chapter 5 Student Housing Australia – Entering the student real estate market in Malaysia Written by Munir Kulavoor, Daniel Pintado, Kyle Prass, Matleena Pukkila & Vijay Sundar Introduction – Company overview Student Housing Australia (SHA) was Australia’s first specialist student housing real estate agency, with over forty buildings containing more than 2,000 apartments throughout Victoria & the Australian Capital Territory under management. SHA commenced operations in the student real estate market in 1998 providing housing and accommodation services for international students at a number of universities across the Melbourne metropolitan area. It now has operations near major universities and Technical and Further Education (TAFE) colleges such as, Australian National University, Box Hill TAFE, Deakin University, Monash University and Swinburne University. The company currently has its main office in Melbourne and other branches in suburbs surrounding the major Universities. With its New Projects, Property Management and Owners Corporation Management Departments, SHA aims to provide a holistic management package for each complex it operates. It does this by designing, building and managing purpose built student accommodation primarily for international students. SHA markets its properties at international education exhibitions and through the universities themselves, ensuring maximum exposure. The vision statement of SHA is “to be the preferred specialist student housing real estate agency in every market we operate”. Due to its success in Australia, SHA is seeking to acquire and expand its operations internationally, capitalising on the network benefits it has gained by working closely with a number of educational intuitions. Over time, the company has increased its technology innovations to offer more security for its complexes and to ensure that SHA continually meets the changing needs of its students (Pettman, 2010). …
Attachments:
Case-Study.pdf
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