Unit 3 Complete; Subaru

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Business Finance

1).Summarize the case and identify the dilemma facing Subaru.

2). Research the products at www.subaru.com. Discuss each element of the marketing mix for Subaru.

3). Discuss product positioning as it relates to the Subaru brand. What is the Subaru brand personality?

4). As the marketing manager for Subaru, how would you go about attracting new customers without harming relationships with current customers?

Answers must be in APA format, and atleast 200-300 words per question; Solomon, M., Marshall, G., and Stuart, E. (2012). Brand you: Marketing real people, real choices (4th ed.).Upper Saddle River, N.J.: Pearson. that is the citation to the text book and 2 other sources need to be used as well